An edge is all you need to get ahead in the world of selling. You either get the account or you dont, and sometimes you get the account by a hair compared to your competitors. So just a slight edge is all it takes sometimes to win the competitions business away from them.

Here is how to get and keep an edge as it relates to your attitude. Remember that in selling the whole decision is made subjectively based on the emotions, not the intellect, of the decision-maker. And one way you can sway them over to your side, assuming you have all the other components in place, is to attract them to you with your insatiably positive attitude.

But the difficulty in doing this is that having a positive attitude all the time is nearly impossible in a profession where the real work is staying positive and overcoming all the rejection and seeing the energy and time loss of deals that dont get closed, sales that get missed, and opportunities that go to someone else. So how does a sales rep create and sustain an attitude so positive that it actually contributes energy back into his or her life?

Part of it has to do with daily affirmations. But that only goes so far. Plus, if you remember to do them, they start sounding rote and boring. So try something much more simple, much more powerful, and much more easier to remember than affirmations.

It is a power phrase. Or call it a mantra. Or call it a short little phrase that gives you a burst of energy and creates the attitude of positive expectation in your life.

Here is what I have used for many years and this little powerful and potent phrase has helped thousands of sales professionals all over the world:

Today is going to be the most exciting day of my life.

Say it as you are driving in to work tomorrow. Say it with expectancy. If you do not believe that this will work or make a difference, try it for a week and send me an email telling me I was wrong. But this short pithy phrase of positive power can give you the edge that you need to stay more positive, more focused, more disciplined, and more aggressive in reaching your goals. It will give you enough energy to get the edge and get the business. Remember that an edge, no matter how slight, is still an edge, and sometimes that is all it takes to win the business.