Special event and a special recipe - hand it out on a business card. I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information and consequent size of the sheet make it not worth keeping (at least for me). A way around getting your recipes in the hands of the consumer is to put them on something that is easy to store in a recipe box or keep under a magnet on the fridge. If the recipe will fit on a business card, you can slip it in with the newsletter you distribute. The draw back to using a business card for this is the recipe can not be long and complicated. Send them back to your website for further details and more information! Food and good cooking are always of interest to everyone. Entice them with a few good ones and tell them where to get more; this will help you build your contact list. Get them to join your mailing list for to find out when a new recipe is added. Make sure that you have your website and email address on the cards so they can contact you for further information. I once sent out a post card with a recipe everyone kept asking for over the years. I simply sent out a picture postcard with the finished dish on the front and a short note telling them where to find the recipe on my website. Although I no longer have this on my site, people kept the cards and actually went online for years afterwards. Food may be a way to the customers stomach but there are other uses for business cards that will yield more contacts for your database. Everyone wants to know time-saving tips. |
