One of the great features that you can have from an auto responder is automatic response to anyone who requests more information about your business.
You'll, then, take advantage of this feature to help automate your list-building and prospecting process (sometimes up to the sign up process), if you do it correctly.
What you need to do is prepare 5 to 7 messages about your business and upload them into your auto responder system. Set these messages to be delivered 2 to 3 days apart so that anyone requesting information from you will get all your messages in a sequence over a period of about 3 weeks.
Then, give a reason why anyone should be on your mailing list.
Here is a brief example of how you can customize your auto responder with 7 messages.
Message #1: Sent Immediately
In this message, you can thank the persons who requested the business information from you. Tell a little background about you and encourage these persons to contact you and ask any question about your business. Then, leave a link to your MLM website so that they can explore the opportunity themselves.
Message #2: Sent 2 days apart
In this message, let them know the benefits of your own products and how these products are unique from others. Leave a link to your MLM website and encourage them to contact you.
Message #3: Sent 3 days apart
In this message, brief those about the Internet MLM in general and how people make money from the Internet and MLM. Then, leave a link to your MLM website and encourage them to contact you.
Message #4: Sent 2 days apart
In this message, explain to them the opportunity to make an extra recurring and growing income from your business. Remind them about the concept of MLM that you mentioned in your previous email. At the end of your message, leave a link to your MLM website and encourage them to contact you.
Message #5: Sent 4 days apart
In this message, let them know how you can help them achieve success in your Internet MLM business. Tell them the system you are using and the support group that you have. Let them evaluate if your business is the right one for them. Then, leave a link to your MLM website and encourage them to contact you.
Message #6: Sent 2 days apart
In this message, put a few testimonials from happy customers or members that have been working the business with you. Make it a point that they can do the same part time. Again, leave a link to your MLM website and encourage them to contact you.
Message #7: Sent 3 days apart
In this message, ask their feedback about your Internet MLM program. Mention that you're doing a survey of why some people are not open to this type of business or why they are hesitant to join. You'll get some good feedback of the concerns that other people have about your program and if these concerns arise again, you can expect some answers that you can give to your prospects. Lastly, leave a link to your MLM website and encourage them to contact you.
These are just sample email templates that you can write and upload them into your auto responder system. They don't have to be in an order like above and they don't have to be only 7 of them. You can write as many as you want about any subjects that you like. However, observe that in every email message that you write, you want to end with a call of action for your prospects to visit your MLM website or contact you for more information. A good MLM website, with direct-marketing sales copy, can do business presentation for you and potentially sign up these prospects without having you to tell them how they can join your business.
Don't be surprised to have people sign up in your team even before they contact you in person. On the Internet, it's possible.
Now that you have your messages uploaded into your auto responder system, you want to let a lot of people know about your opportunity. But, before that, you need to give a reason why these people should request more information from you and be in your mailing list.