I am intrigued by the overwhelming sales letters that are available on the internet. I am an IT guy with a strong technical internet backround, but I read many claims of making big money using the internet "In 7 Easy Days" etc.

If you were starting out... that's not possible. Search engines do not index new sites in such short notice (exception - you spam your site with thousands of keyword pages. No content just words to keep the search engines happy). Or you spam hundreds of blog sites with keyword spam. Neither will last to long and your domain name will be banned.

Many e-marketers would fall into the above category, however there are some e-marketers that would have quality information to guide beginners in the right direction. My problem is which ones offer tangible information worthy of investing?

Which guides would help a beginner or intermediate e-marketer and be worthwhile paying for it? I recognize the importance towards the marketing fundamentals.

1) Quality product that makes a difference

2) Content rich web pages

3) Build your email list

Many "get rich reports" state these three fundamentals, but why pay $25 - $200 for what most people already know? I guess the e-marketers believe there are plenty of suckers out there!!

Have you bought one or more products from these hype sales pages, only to learn little more (except to be more careful with your money in future!). Then visit www.businessmicroscope.com and write your comments, this may help others contemplating to buy the same product. This goes for criticism and also praising the product quality and how it affected you.