Getting productive traffic to a website is the key to a successful online venture. Once a business owner has spent the time and money necessary to set up a website, it is key that there is a sizeable ROI (return on investment) in order to make it worthwhile. Every part of the website design should be considered and chosen carefully with the potential customer in mind. The layout, the color scheme, the features, and the ease of use are all part of the total package to sell the product or services offered and get more traffic.

Layout: The layout of the site should have enough information to interest the customer, but not so much that they get lost and lose interest. Place important information near the top of the page with links easily identified. The more that a customer has to search for the information, the less likely they will be to follow through and make a purchase. Make sure that special offers and sales also have a prominent place so that traffic to your site will immediately be drawn in.

Color: The colors on a website should not only reflect the tastes of the potential traffic, but also the flavor of the product or service that you are selling. For instance, you may not want to put colors like pastel pink and baby blue on a site selling power tools or stereo equipment. The color scheme should also not be so distracting that you cant tell what is being sold.

Features: Traffic to the website will judge the professionalism of the site by the font, the graphics, and even the wording of the advertisements. If you are selling skateboards your font and language style will be different than if you are selling a line of scented, organic soaps. Know the web traffic that you are trying to attract.

Ease of use: There is nothing more frustrating to web traffic, than to visit a site and find that the links are not working or that they cannot find the information that they are looking for. Put as much information on the site as possible such as in a FAQ (frequently asked questions) page. Also, if you plan on having customer service contact information, make sure that it is easy to find and that contact is made quickly.