Background on the History of Vitamin Supplementation in America

Did you know that, on average, an estimated 40% of all Americans take a multi vitamin or vitamin supplement? And yet, what they don't know is that more than 90% of their vitamin supplement's nutrients are not adequately absorbed by the body, rendering them virtually useless, or at the very least, very watered down and ineffective for their intended therapeutic purpose. You'll see why a liquid vitamin supplement is so much more effective than the ever so common chewable or 'horse pill' vitamin that so many Americans take, thinking they are really gaining a benefit.

So, why are multivitamin supplements so popular in American society? Well, it is largely due to our generally fast paced lifestyles, which can make it difficult to ensure we consume all the proper vitamins and minerals in each meal. Hence, the booming market of multivitamin supplements and mineral supplements was born in an effort to improve our lives by feeding our bodies what they weren't getting through our natural diet and food selections, and to compensate for high stress, high anxiety lifestyles.

Why a Liquid Multi Vitamin vs. a Chewable?

The primary reason that liquid vitamin supplements are dramatically more effective in the human body is that, due to their liquid nature, they are much more easily digested and more readily absorbed by the digestive tract, rather than passed through the body in hard pill form, undigested, and unused.

Since the body needs to work less to break down the vitamins and minerals in a liquid form, it is much more quick to absorb and disperse the nutrients to the various areas and organs of the body via the blood stream, to be utilized and used by the organs that need them the most.

In chewable or whole pill form, many times the majority of the nutrients are not even broken down in the digestive tract due to the "dense" nature of the vitamins and minerals, and they are therefore passed through the body at the most crucial moments of absorption where the body "snaps up" the nutrients it craves and needs to most, as undigested.

The popularity of the liquid vitamin supplement has grown leaps and bounds in popularity precisely for this reason. The American public has been growing more and more tired of feeling run down, and they want a vitamin that is going to really work, and make them feel great. Liquid mutlivitamins are answering that demand - and they're proving to be extremely effective in doing so!