Compounding:  The Ninth Wonder of the World
By Nicola Cairncross

Compounding is often described as the ninth wonder of the world. It is a concept that initially sounds quite dull, but when you understand how compounding just quietly works its magic - or conversely its naughtiness its a very exciting concept to grasp indeed! 

Compounding is the difference between linear and exponential growth, or put more simply, about earning (or incurring) interest on the interest on the interest, generated by your savings (or your debt). On an energy level, it's about making sure that every little bit of effort you expend, works on many different levels to bring a reward greater than the original effort required. 

Its a very powerful tool and can be likened to the wind under the wings of a jet.  The plane creeps slowly, slowly along the approach runways, then moves into position, then starts down the runway slowly, but as it picks up speed, the power of the engines and the wind lifts its wings and it takes off, climbing very quickly and steeply into the sky. 

Compounding can turn just one just one - 1 or $1 into a million pounds or dollars within 20 years.  If you took 1 or $1 and achieved a 100% return on your money each year (put another way, if you doubled your money each year) then you would most certainly be a millionaire in your lifetime.  Imagine if you added another 1 or $1 each year how much faster would that get you there?

And if compounding is that powerful when applied annually, how much powerful could it be when applied monthly or even daily?

On a personal finance level, most people ignore the potential of compounding, because the % interest rates we are quoted by the banks, other savings vehicles and financial institutions are so paltry.  If you took your pound or dollar and increased it at the usual 3% or 4% per annum, then it would grow so slowly that we might as well not bother saving at all.  You would be dead several times over before your personal wealth increased noticeably.

I know I used to feel like that!  Why save now, I thought, especially  when you are only saving to spend later, and when you can only earn 3-4% per year on your savings?   I want to share with you, today, some of the exciting things that I learned about the power of compounding, things made a huge difference to my thinking about money.  And changed me from a non-saver to an investor in one fell swoop!

There is a huge difference between saving and investing, and experienced Investors achieve returns on their money between 30% and 100% per annum some even manage to achieve an infinity return on their investment, because they are able to pull their own money back out of the deal, which means that they are making money with no money!  These are the supermodels of the investment world! 

On a personal finance front, even looking at the returns generated by investing in property over the years (12% per annum) and the stockmarket (14% per annum) gets a little more exciting.  The compounding effect means that, on average, property doubles in value every 7-10 years thats a thrilling thought!  How would you plan your property investment differently if you knew that to be true?

There is a great example of the difference in what you can achieve in just two years, if you invest 60,000 (or dollars!  I'm going to work in pounds now but the principle is the same!) by buying outright one small rental unit, versus what you would achieve if you invested the same 60,000 in deposits on several small rental units. 

At the end of the two years, if you just bought the one unit, and assuming average rates of growth, you would be worth 6384 more than when you started.  But if you invested in deposits on several units, you would be 56,304 better off.  You choose.  Thats compounding at work.

On a business level, compounding can work for you too.  The difference between what you can earn if you are a solo self-employed person, and what you can earn if you build a business consisting of a team of yous is quite amazing. 

The compounding effect can also be utilised in your business by automating as many of your business processes as possible.  Think of the potential difference between having the services of one marketing person and one sales person (both of whom can only work so many hours in a day, both have to be paid, even when they are on holiday or off sick, so not working) and then consider the possibilities of having an automated marketing machine working 24/7 plus a team of affiliates unlimited numbers of independent people who are all being paid a little bit, on sales (results only!) to promote your service or product.

Nicola Cairncross is a specialist Wealth Coach, Hotelier and Internet Entrepreneur, working with bright, entrepreneurial people to enhance their financial intelligence.  Visit her website at www.nicolacairncross.com. 

If you would like a more detailed copy of the flats investment example in this article, just email flatsexample@nicolacairncross.com).