My name is Greg Ryan. For the last twenty years I have counseled thousands of personal trainers, fitness directors and gym owners on how be successful in the health and fitness industry. No matter where I go in the world, no matter the size of the gym the biggest reason for their lack of success is all the same. My question is, Do you want to be a mediocre Personal Trainer or do you want to be a GREAT one? Most of you will only be good ones if you are lucky. Only about five percent of you will be GREAT. What I mean by being a great personal trainer falls into three categories: love what you do, self employed and make a six figure income consistently. Here is how: Part C: C is for Client (driven) Remember why they hired you Clients go to gyms and trainers for two things; encouragement and accountability. Balance them both and you will no problem with client retention. The Psychology of Personal Training Learn each clients personality quickly. One program does not fit all. This is more important than your charts or membership numbers! Client Retention It is not how many clients you have; its how many you keep. If you dont keep you clients on an average of six months or more, you need my help! If you have no shows you need my help. If you have cancellations you are doing something wrong and never be a $100,000 dollar personal trainer. More is not better! Here is the Intro to my e-book Its NOT about the Numbers! The personal training business is more unpredictable than even a sales, straight commission base job. It shouldnt be, but most clients treat the service as a disposable income luxury. However, the customer still comes first, always! A mental mistake I have made is focusing more so on my cash flow to pay bills than simple customer service. It really is true, focus on servicing your customer and the money will follow. I have also made the mistake of taking my business for granted. Be careful! If you have been a trainer for any length of time you know, that your income can fluctuate hundreds of dollars in any given week. One thing I try to keep in mind is, You are only as successful as your last client. Treat each session as if your business depended solely upon them. |
